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Thursday, May 28, 2009

MPI to Ignite 'The Language of Business' Through Meetings at World Education Congress

WEC to Convene Critical Mass of Expertise to Address Pressing Cross-functional Global Business Issues and the Power of Meetings as the Solution

DALLAS, May 28 /PRNewswire-USNewswire/ -- Providing thought leadership for global business leaders will fuel Meeting Professionals International (MPI)'s Annual World Education Conference (WEC) in Salt Lake this July. MPI will present incontrovertible evidence that strategic, sound business accelerators - such as meetings and events - improve sales and organizational productivity.

Today's economic realities have forced corporate decision makers to raise the conscious recognition of importance for justification of bottom line results to their stakeholders. As organizations search for ways to drive growth and build long-term stability, meetings and events are an invaluable and irreplaceable form of economic stimulus.

The quest to demonstrate value and find solutions requires business professionals to expand their body of knowledge and hone their strategic meeting management skills. WEC's educational program will offer over 120 knowledge sessions to help attendees properly prepare to aggressively improve both the efficiency and effectiveness of their investment in meetings and events. At this year's conference, attendees will receive tangible go-to-market solutions, share best practices, and bring back real-world applications to their place of work.

"Businesses everywhere are looking for answers to help them survive in today's economy and advantages to help them thrive during the emerging recovery," says Bruce MacMillan, president and CEO of MPI. "At WEC we will present powerful business solutions for meeting and event professionals, in the language of today's global business environment to set the stage for recovery for the industry."

This conference provides the opportunity to connect to the sharpest professional minds and innovative ideas the meeting and event industry has to offer. The opening general session (OGS) and conference will present data and case study insights from thought-leaders and subject matter experts on the use of meetings and events to gain competitive advantage in any economy. To help us bring this to light, a strong line-up of OGS speakers will start the conference off with keen insights and practical applications to address today's key business issues.

Ben Stein, an award-winning actor, former Presidential speech writer, author, economist, civil rights lawyer, and college professor voluntarily wrote the article, "Don't Blame the Business Meeting," defending the purpose of meetings for the average hard-working business professional, will share his insights on what compelled him to voluntarily write the article. Stein will provide his insider's perspective on the economy, the importance of business meetings and how they will play an integral part in the economic recovery.

Betsy Myers, a noted leadership expert, co-chair of the Women's Leadership Forum and former senior advisor to the Obama Presidential Campaign, will illustrate and discuss how her team was able to take a little known, senator from Illinois to President of the United States through strategically using the world of new technologies and non-traditional means.

Also, Gary Loveman, former associate professor at the Harvard University Graduate School of Business Administration with a Ph.D. in economics from M.I.T. and current chairman, CEO and president of Harrah's Inc., will provide insights on the "business" of meetings and how to enhance their strategic value. Loveman will focus on how meetings accelerate sales and organizational productivity during economically tough times as companies search for ways to drive growth.

For additional information on the World Education Congress and a full schedule, please visit the WEC Website at http://www.mpiweb.org/Events/WEC2009.aspx or for more information on Meeting Professionals International visit the MPI Website at mpiweb.org. To see MPI's view on how meetings have changed the world, click this link: http://www.mpiweb.org/Events/WEC2009/Videos/ChangeTheWorld/qt.aspx.

About MPI:

Meeting Professionals International (MPI), the meeting and event industry's largest and most vibrant global community, helps our members thrive by providing human connections to knowledge and ideas, relationships, and marketplaces. MPI membership is comprised of more than 24,000 members belonging to 71 chapters and clubs worldwide. For additional information, visit mpiweb.org.

About the World Education Congress:

The World Education Congress (WEC) is MPI's largest gathering of meeting and event professionals from around the globe. This annual conference and expo draws thousands of business professionals including industry planners and suppliers to learn, to connect and to exchange ideas.

Contact:
Lauren Manford
Meeting Professionals International
(972) 702-3044
LManford@mpiweb.org


SOURCE Meeting Professionals International

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